Writing for the web
It’s great you’ve noticed that there’s a difference for writing for the web even if you’re not exactly sure what that difference is. In general, we believe print writing tends to be more rigid than writing for the web. Online readers prefer informal writing mixed in with a dash of personality.
While we also have to go through a lot of research and really immerse ourselves in a topic – the end result has to be a lot more concise than print media and we still have to inspire a reader to action. Think of it as writing actionable content rather than narrative content. We’re writing with the mission for a call of action to my readers. Readers can call you out on anything. They’ve got the knowledge of the world at their fingertips with thousands of other sites vying for their attention. So what will make us start out together? The things that make your business unique – your opinions & ideas mixed together with my writing skills & ideas and we’ll be able to create some great content.
Shorter Text Blocks
Web audiences also prefer shorter text where we get to the point. Brief paragraphs that contain just one idea are ideal for online readers. They scan a whole lot more. So it’s important for me to compose the content when writing blogs in a way that uses information to my advantage such as using featured bullet lists and sub headings or getting more creative by employing other types of blog posts not just your standard article.
We keep this all in mind when tackling a topic and blog post. It’s also not about keyword stuffing as so many copywriters used to writing for print transitioning to online might assume. It’s good when a client can provide us ideas for keywords, and we’ll usually start out with a bit of SEO research to give the article a bit of guidance but it’s not until after we’ve written most of the copy when we really start getting into SEO and optimising the text for a site.