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Want to learn more about website optimisation?
We’ve put together some common website optimisation information below based on our experience, research and conversations with industry colleagues.
What is website optimisation?
Website optimisation involves improving the aspects of your website that contribute to traffic and conversions. Traffic comes from SEO, paid search, paid social, organic social, and other sources. Conversions come from good marketing.
More specifically, you want to optimise your site for your specific audience. What works for one audience won’t necessarily work for another. Otherwise, we’d all have more traffic and conversions than we could handle.
Website optimisation tools help you figure out what you’re doing wrong — and what you’re doing right — and make sure your website has the power to draw as many people as possible and to give them every reason to convert.