Mobile First Optimisation

We aim to improve your mobile first ranking by optimising your website for mobile.

How important is Mobile-First for my website?

Google announced way back in November 2016 that they were going to be moving to a mobile-first index. Google used to use your desktop content to rank your website for both desktop and mobile. Whilst you may benefit from having a faster site on mobile and of course, having a mobile-friendly site, your rankings are still predominantly based on your desktop content. The mobile-first index is going to flip this on its head.

With the increase in the number of people accessing the web via a mobile device (overtaking desktop), Google has decided it makes more sense to base your rankings off your mobile content.

For a lot of sites, there won’t be a huge shift. For anyone who has a responsive site, the content on desktop and mobile is typically exactly the same.

If, however, you have a mobile site, you may choose to show less content to users who visit on mobile, in order to provide a better UX. If the content you choose not to show has strong SEO benefits on desktop, you are going to need to take a close look at this and work out how to bridge that content gap whilst still providing an awesome UX.

There is no hiding from the mobile-first index; it’s already here! Contact us if you’re concerned about your website.

Meet your developer

Tom Storms


With over 15 years programming experience, I’ll make sure your website is running at it’s optimal.

Work with us

It all starts with a website audit…

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