What is content optimisation?
It is the process of going through your website’s existing content (blog etc.) and making sure that it is relevant for the user’s intent and relevant to your business and/or niche/topic. The goal is to attract search engine traffic and also provide some good readable content for your audience.
Why is content optimisation so important?
Creating content for the sake of creating content on your website isn’t enough anymore. Google’s search algorithms can tell if the content you’ve written is really fulfilling a user’s intent.
The quality of the content you produce is a very important part of SEO.
If you don’t refine the content of your website, check that it is rich with relevant keywords that Google sees as important words for your niche, your web pages will not reach the top 10 results in Google – and you want to be here in order to get visitors to your website.
of marketers say they do not consider blogging to be overrated as a marketing tactic.
(stateofinbound.com)
of marketers say blogging is their top content marketing priority.
(Hubspot)
of users ignore paid ads and only focus on organic results.
(Search Engine Journal)
What do I need to get started?
In order to start content optimisation, you need the following:
The Process (in a nutshell)
Here are the steps we usually take when optimising existing content:
The Content Journey
We will brainstorm a bunch of content ideas surrounding the existing content.
All of us can ramble a lot sometimes and have to remember the user’s intent as we look at all your blog items as a whole. We’ll also go through the process of checking whether this content is relevant and we’ll start culling content if there is no natural relevant with your website’s niche/topic.
The Optimisation Journey
Once all the content and ideas have been fully fleshed out, it’s time to go over the content and optimise it. We’ll use Google Analytics to track the amount of traffic this blog will receive before and after the optimisation takes place.
Note: You may not see a difference for several weeks/months as Google makes it’s way to crawl your site and rank it against other competing websites for your keyword and the user’s intent.
The Result
Once all the content and ideas have been fully fleshed out, it’s time to go over the content and optimise it. We’ll use Google Analytics to track the amount of traffic this blog will receive before and after the optimisation takes place.
Note: You may not see a difference for several weeks/months as Google makes it’s way to crawl your site and rank it against other competing websites for your keyword and the user’s intent.
What is the ROI of implementing Content Optimisation?
The ROI of this service depends on a number of factors.
The primary goal of optimising existing content is to let search engines know, hey we have new content on our website and it’s targeted for users searching for x topic. Please rank this page higher than our competitors. Over time your page would climb the ranks and hopefully attract more users/traffic to your website.
Of course this is only part of the puzzle. You’ll also need to test and optimise your funnel to make sure new users are doing what you want them to do. This falls under our CRO (Conversion Rate Optimisation) service and making sure you’re getting the user to buy your product, phoning/contacting you, joining your mailing list, or whatever your call to action is.
How much does blogging cost?
Here are some plans we can offer. We are open to hearing your proposal for custom packages. Feel free to contact us.
Individual Content Optimisation
If you want one content piece to be optimised.
What is included?
All blogs come with:
Meet your copywriter…
Camille Butler-Storms
Copywriter
With over 10 years copywriting experience, I’ll work with you to make your content great!
Some nice words about this service…
Camille’s strength in collaboration is admirable and she is also great at taking initiative and working independently, delivering nothing but the highest calibre content.
Mat Lewis
Executive/Creative Director of Margin Media
I had no idea what subjects to write about, Camille came up with ideas for blog posts every fortnight, she wrote them all and attached photos from my website.
Alison Gleadhill
Laloom
Using Camille was helpful in terms of ensuring it got produced on a regular basis and was not stop-start in its output.
Geoff Curran
Curran + Associates Pty Ltd