Content Optimisation

We use magic* to refresh existing website content and optimise it for search.

* and a combination of niche analysis and technical skills
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What is content optimisation?

It is the process of going through your website’s existing content (blog etc.) and making sure that it is relevant for the user’s intent and relevant to your business and/or niche/topic. The goal is to attract search engine traffic and also provide some good readable content for your audience.

Why is content optimisation so important?

Creating content for the sake of creating content on your website isn’t enough anymore. Google’s search algorithms can tell if the content you’ve written is really fulfilling a user’s intent.

The quality of the content you produce is very important part of SEO.

If you don’t refine the content of your website, check that it is rich with relevant keywords that Google sees as important words for your niche, your web pages will not reach the top 10 results in Google – and you want to be here in order to get visitors to your website.

What do I need to get started?

In order to start content optimisation, you need the following:

  • A web page with existing content (example: blog article)
  • The keyword/key-phrase you want that page to rank for

The Process (in a nutshell)

Here are the steps we usually take when optimising existing content:

  • Content assessment: We’ll go through and sort the content you have already. We’ll read through existing content and use Google Analytics and other sources to make sure we’re only keeping content that is of value.
  • Prioritise content – this is where we start culling and/or organising content.
  • For the content that we will be deleting, we’ll look seeing if we can repurpose them so it is more aligned with your niche
  • We’ll draft new content
  • We’ll schedule and publish it
  • Then we’ll leave it sit and review the progress over time. We’ll use Google Analytics to review its performance. We may find decreases and/or increases in rankings for this process.

The Content Journey

We will brainstorm a bunch of content ideas surrounding the existing content.

All of us can ramble a lot sometimes and have to remember the user’s intent as we look at all your blog items as a whole. We’ll also go through the process of checking whether this content is relevant and we’ll start culling content if there is no natural relevant with your website’s niche/topic.

The Optimisation Journey

Once all the content and ideas have been fully fleshed out, it’s time to go over the content and optimise it. We’ll use Google Analytics to track the amount of traffic this blog will receive before and after the optimisation takes place.

Note: You may not see a difference for several weeks/months as Google makes it’s way to crawl your site and rank it against other competing websites for your keyword and the user’s intent.

The Result

Once all the content and ideas have been fully fleshed out, it’s time to go over the content and optimise it. We’ll use Google Analytics to track the amount of traffic this blog will receive before and after the optimisation takes place.

Note: You may not see a difference for several weeks/months as Google makes it’s way to crawl your site and rank it against other competing websites for your keyword and the user’s intent.

What is the ROI of implementing Content Optimisation?

The ROI of this service depends on a number of factors.

The primary goal of optimising existing content is to let search engines know, hey we have new content on our website and it’s targeted for users searching
for x topic. Please rank this page higher than our competitors. Over time your page would climb the ranks and hopefully attract more users/traffic to your website.

Of course this is only part of the puzzle. You’ll also need to test and optimise your funnel to make sure new users are doing what you want them to do. This falls under our CRO (Conversion Rate Optimisation) service and making sure you’re getting the user to buy your product, phoning/contacting you, joining your mailing list, or whatever your call to action is.

Individual Content Optimisation
If you want one content piece to be optimised.
  • SEO optimised content
  • Niche research
  • 2 revisions
$ 189
$ 139
per content

Interested in this service?

Share some details with us so we can assess whether this service will be a beneficial strategy for business.