How important is Conversion Rate Optimisation for my website?
Conversion rate optimisation (CRO) is the process of understanding your website visitors, optimising their experience and influencing their behaviour, ultimately making your business more efficient and profitable.
CRO allows you to see how your customers use your website, understand how they navigate and the journeys they take. By understanding this, CRO puts you in your customers’ shoes, allowing you to think as your visitors would. This is beneficial because you might think that some pages of your site are giving the customer what they want, when this might not actually be the case. With this information you can understand what might be preventing a visitor from completing your preferred intended action. You can then run experiments to find the most effective changes for your site that improve conversion.