What is an email campaign?
Got a webinar or in-person event coming up? Perhaps you want to make a marketing push for a sale you have on? Then perhaps deploying an email campaign is just what you need.
An email campaign is made up of a number of individual emails that are scheduled over a period of time with one specific purpose, such as the reasons as aforementioned. It’s perfect to remind your customers and provides another chance to persuade them into whatever it is you want to tell them.
Here you can re-share relevant blog posts, share timely news and give special discount codes only to those who really read the emails.
Why is having an email campaign so important?
Regular blogs have a great impact on your site. But don’t take our word for it, check out some stats from heavyweights in the digital marketing world:
“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. Out of this 196 billion emails the majority, 109 billion, is business email.”
There are several reasons why email campaigns are important. Here’s a few main ones:
Email marketing can be a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised. Email can be custom-made to customer actions so that every communication is relevant to their interest. Email campaigns allow you to address people individually by name, split certain topics only for certain members of your mailing list and eventually arrive privately in their personal inbox.
Email marketing is measurable. There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your internet marketing strategy as a whole.
Keeps users updated in real-time. A study in 2014 from Exacttarget reports that 91% of people use smartphones to access their email. It’s 2019 now – imagine now almost everyone has a smartphone AND email. It’s projected by 2021 there will be 4.1 billion users. So as you can see, not using email as part of your internet marketing strategy means you are missing out on a channel that a majority of the world uses!
What do I need to get started?
Know a couple of things:
Most businesses will have some existing contacts to start an email list. Think of the customers and people you already have a relationship with. Maybe it’s the business contacts you email with on a regular basis; maybe you just start with a few supportive friends and family members.
Before jumping in, it’s worth taking a minute to think about your goals and what you really want to achieve with email, as that will dictate the type of campaigns you send, who you want to target, and any content you want to include. The email should be an important component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty. E.g BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate
How much does an email campaign cost?
Here are some plans we can offer. We are open to hearing your proposal for custom packages. Feel free to contact us.